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Chapter 4

Entrepreneurship and Enterprise Development

TU BBS past exam questions

Past questions and answers

19 questions set from this chapter. Most repeated first.

  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 2 marks

What do you mean by entrepreneurial motivation?

Answer

Entrepreneurial motivation refers to the internal psychological force — the needs, desires, and drives — that impels an individual to initiate, sustain, and successfully carry out entrepreneurial activity such as starting and managing a new venture.

In simple terms, it is the "why" behind becoming an entrepreneur: the urge that pushes a person to take risks, mobilise resources, and persist despite uncertainty. It arises from a combination of internal factors (need for achievement, desire for independence, self-confidence, passion) and external factors (family background, government incentives, market opportunity, social recognition).

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 2 marks

What is corporate culture?

Answer

Corporate culture is the shared set of values, beliefs, norms, attitudes, and behavioural patterns that develop within an organisation and guide how its members think, behave and interact with one another and with outsiders. It is often described as "the way things are done around here" — for example, whether the workplace is formal or informal, risk-taking or cautious, team-oriented or individualistic. It shapes employee motivation, decision-making and the organisation's overall identity.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 2 marks

Mention any four characteristics of rural entrepreneurship.

Answer

Four characteristics of rural entrepreneurship:

  1. Agro-based and local-resource based — It mainly depends on local raw materials such as agriculture, livestock, forest products and handicrafts.
  2. Small scale and labour intensive — Units are small in size, use simple technology and employ more local labour than capital.
  3. Family-owned and locally financed — Ownership and management remain in the hands of the family, with finance raised mainly from personal savings, relatives and local cooperatives.
  4. Low capital, low technology and limited market — It requires small investment and traditional skills, and sells mostly in the local or nearby market.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 2 marks

Define industry analysis.

Answer

Industry analysis is the systematic study and evaluation of an industry's structure, competitive forces, growth trends, profitability, and overall attractiveness in order to assess the opportunities and threats it presents to a firm.

It examines factors such as the number and strength of competitors, bargaining power of buyers and suppliers, threat of new entrants and substitutes, government policy, technology, and demand conditions. Its main purpose is to help a firm decide whether to enter an industry, how to position itself, and what strategies will yield a competitive advantage.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 2 marks

Write any two characteristics of partnership firm.

Answer

(1) Two or more persons: A partnership firm must be formed by at least two persons, and the maximum number is 20 (10 in case of banking business), as prescribed by law.

(2) Mutual agency: Every partner is both an agent and a principal of the firm — each partner can bind the firm by his or her acts, and is also bound by the acts of other partners done in the ordinary course of business.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 2 marks

What is equity financing?

Answer

Equity financing is the method of raising capital by issuing ownership shares (equity stock) of the company to investors, rather than borrowing money. The investors become part-owners (shareholders) and receive a claim on the company's future profits and assets.

In short, it means generating funds for the business by selling ownership interest in the firm — for example, through the issue of ordinary shares or preference shares — in return for which investors expect dividends and capital gains, not fixed interest payments.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 2 marks

What is VAT?

Answer

VAT (Value Added Tax) is an indirect tax levied on the value added to a good or service at each stage of production and distribution. In Nepal, it is imposed under the Value Added Tax Act, 2052 B.S. at a standard rate of 13%, and the final burden falls on the ultimate consumer.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 2 marks

Define the term tax concession.

Answer

Tax concession is a facility or relief granted by the government to taxpayers in the form of a reduction in the tax rate, a deduction from taxable income, an exemption, or a rebate on the tax payable. It is offered to encourage certain activities such as investment in priority sectors, export promotion, and compliance with tax rules. In short, a tax concession means the government's deliberate relaxation of the normal tax burden on specified persons or transactions.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 2 marks

What is contract law?

Answer

Contract law is the branch of law that deals with the formation, performance, and enforcement of agreements between two or more parties. It determines when a promise becomes legally binding, what rights and obligations arise from it, and what remedies are available when a party fails to honour it. In Nepal, it is mainly governed by the Muluki Civil Code, 2074 (Part 4, Chapter 3) and the Contract Act, 2000.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 2 marks

What is entrepreneurial competency development programmes (ECDP)?

Answer

Entrepreneurial Competency Development Programmes (ECDP) are structured training and support programmes designed to build and strengthen the knowledge, skills, attitudes, and behaviour (competencies) that a person needs to identify, start, and successfully run a business venture. They typically combine classroom training (business planning, marketing, finance, record keeping), practical activities (case studies, business games, exposure visits), and follow-up support (counselling, mentoring, credit linkage) to develop competencies such as initiative, risk-taking, opportunity seeking, persistence, and managerial skill in potential or existing entrepreneurs.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 10 marks

Briefly explain about entrepreneurial process.

Answer

Entrepreneurial Process

The entrepreneurial process is the sequence of steps or stages through which an entrepreneur identifies, evaluates, and converts a business idea into a viable and sustainable venture. It is a continuous and dynamic process rather than a one-time event. The process generally consists of the following stages:

1. Identification and Generation of Idea The process begins with the generation of a business idea. Ideas may come from the entrepreneur's own experience, observation of market needs, hobbies, suggestions from customers, or from existing products and services. At this stage, the entrepreneur scans the environment to identify opportunities and problems that can be turned into a business.

2. Evaluation of the Idea Once an idea is generated, it must be carefully evaluated. The entrepreneur assesses the market demand, size of the market, competition, required capital, availability of raw materials, technology, and the entrepreneur's own skills and resources. Only feasible and profitable ideas are selected for further development.

3. Development of a Business Plan The selected idea is then converted into a detailed business plan. The plan describes the business concept, objectives, market strategy, production process, organizational structure, financial requirements, and projected profits. It serves as a roadmap for the entrepreneur and is also useful for obtaining loans and investment.

4. Arrangement of Resources The entrepreneur arranges the necessary resources to start the venture. These include financial resources (own capital, loans, grants), physical resources (land, building, machinery), human resources (skilled and unskilled workers), and information resources. Proper arrangement of resources is essential for smooth operation.

5. Establishment of the Enterprise At this stage, the business is formally established. The entrepreneur completes legal formalities such as registration, obtains licenses and permits, selects the location, installs machinery, and recruits employees. The venture now takes a concrete organizational form.

6. Management and Operation of the Enterprise After establishment, the entrepreneur manages the day-to-day activities of the business. This involves planning, organizing, staffing, directing, and controlling. The entrepreneur must handle production, marketing, finance, and human resource functions efficiently to achieve the objectives of the venture.

7. Growth and Development A successful venture expands over time. The entrepreneur may increase production, add new products, enter new markets, and adopt new technology. Growth brings more profit, employment, and reputation, but it also demands better management and more resources.

8. Review and Feedback The entrepreneur continuously reviews the performance of the venture and collects feedback from customers, employees, and the market. This feedback helps in identifying weaknesses, making improvements, and adapting to changing conditions. The process thus becomes a cycle, as new ideas and opportunities emerge from this review.

Conclusion In short, the entrepreneurial process moves from idea generation to evaluation, planning, resource arrangement, establishment, operation, growth, and review. It is a systematic and continuous journey in which the entrepreneur combines opportunities with resources to create value and achieve business success.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 10 marks

What are the challenges of women entrepreneurs in Nepal? Explain.

Answer

Challenges of Women Entrepreneurs in Nepal

Women entrepreneurs in Nepal face a range of social, economic, legal and personal constraints that limit their ability to start, sustain and grow enterprises. The major challenges are explained below.

1. Socio-cultural constraints

Nepali society is largely patriarchal. Women are expected to give priority to household duties, childcare and family responsibilities. This leaves them with limited time and mobility to run a business. In many communities, women need permission from husbands or in-laws before starting an enterprise, and working outside the home is still viewed negatively in some areas.

2. Limited access to finance

Banks and financial institutions often demand collateral such as land or property, which is usually registered in the name of male family members. Women therefore lack acceptable security for loans. Even when credit is available, women are often unaware of loan schemes, subsidised credit or government programmes. As a result, most women-run businesses remain small and undercapitalised.

3. Lack of education and business skills

The female literacy rate and access to technical or management education are lower than for men, especially in rural areas. Many women lack skills in accounting, marketing, business planning and record keeping. This weakens their bargaining power with suppliers, customers and lenders.

4. Limited market access and networking

Women entrepreneurs often operate from home or in local markets with a small customer base. They have fewer business contacts, are excluded from trade fairs, chambers of commerce and business associations, and thus miss opportunities for expansion, export and partnership.

5. Legal and institutional barriers

Although the Constitution and laws provide for equal rights, in practice women face difficulties in property ownership, inheritance and registration of businesses. Complex bureaucratic procedures, licensing requirements and tax formalities discourage many women from entering the formal sector.

6. Competition and market uncertainty

Women-run enterprises are usually concentrated in low-investment, low-margin activities such as tailoring, beauty parlours, vegetable farming and small retail. This creates stiff competition among themselves. At the same time, they must compete with large, established and often male-dominated firms.

7. Family and work-life balance

Women carry a double burden — household responsibilities and business work. Lack of support from family members, absence of childcare facilities and social pressure reduce the time and energy they can devote to their enterprises.

8. Insecurity and risk

Women entrepreneurs face risks such as theft, harassment, price fluctuations and natural disasters. With weak insurance coverage and little savings, a single shock can push them out of business.

9. Lack of awareness of government support

The government runs programmes such as subsidised loans, the Women Entrepreneurship Development Fund and various training schemes. However, many women, particularly in rural areas, are not aware of these facilities or cannot fulfil the required conditions.

10. Mobility and infrastructure problems

Poor transport, unreliable electricity and limited internet access in rural areas make it difficult for women to reach markets, obtain raw materials and use digital platforms for business.

Conclusion

Women entrepreneurs in Nepal are constrained by patriarchal norms, weak access to finance and education, limited markets and legal-institutional hurdles. Removing these challenges requires targeted credit schemes, skill training, awareness campaigns, simplified procedures and family and community support. If these barriers are addressed, women entrepreneurship can contribute significantly to employment generation, poverty reduction and national economic growth.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 10 marks

What are the factors affecting rural entrepreneurship in Nepal? Explain.

Answer

Factors Affecting Rural Entrepreneurship in Nepal

Rural entrepreneurship refers to the creation and operation of business enterprises in rural areas, using local resources, skills and labour to generate income and employment. In Nepal, where about 66 per cent of the population lives in rural areas, rural entrepreneurship is vital for balanced regional development. However, it is shaped by a mix of facilitating and constraining factors, which can be grouped as follows:

1. Economic Factors

  • Availability of capital: Rural entrepreneurs depend heavily on informal sources such as family savings, moneylenders and dhukuti (rotating savings groups) because commercial banks are reluctant to lend without collateral. Limited access to formal credit at reasonable interest rates is a major constraint.
  • Market size and demand: Rural markets are small, scattered and characterised by low purchasing power. Poor transport links make it costly to reach urban markets, discouraging production beyond subsistence level.
  • Infrastructure: Roads, electricity, drinking water, communication and storage facilities are inadequate in most rural districts. Lack of reliable electricity and roads raises production and distribution costs and limits the use of modern machinery.
  • Raw materials and technology: Although rural Nepal is rich in agricultural produce, forest products, herbs and livestock, these are often exported in raw form due to lack of processing technology and technical know-how.

2. Social and Cultural Factors

  • Caste, ethnicity and social structure: Traditional caste hierarchies and social exclusion restrict many Dalit, Janajati and women entrepreneurs from accessing land, credit, markets and business networks.
  • Gender roles: Women bear a heavy domestic workload and face restricted mobility and decision-making authority, limiting their participation in enterprise beyond small-scale cottage industries.
  • Attitudes towards risk and business: A subsistence-oriented mindset, fear of failure and low prestige attached to small business discourage youth from entrepreneurship. Migration abroad for employment has further drained rural areas of capable manpower.
  • Education and awareness: Low literacy and limited exposure to business ideas, accounting and marketing reduce the ability to identify and exploit opportunities.

3. Institutional and Policy Factors

  • Government support: Although policies such as the Industrial Enterprises Act, the Cottage and Small Industries Policy and various rural employment programmes exist, implementation is weak. Bureaucratic procedures, delayed registration and inadequate subsidies discourage new entrepreneurs.
  • Financial institutions: Branch networks of banks and microfinance institutions have expanded, but high interest rates, collateral requirements and small loan ceilings limit their usefulness for rural start-ups.
  • Support services: Extension services, training, market information and business counselling are concentrated in urban centres. Institutions like the Cottage and Small Industries Office and FNCCI have limited reach in remote districts.
  • Local government role: After federalisation, palikas have resources and authority for local economic development, but their capacity, planning skills and coordination with the private sector remain uneven.

4. Geographical and Environmental Factors

  • Topography: Hilly and mountainous terrain makes construction, transport and communication difficult and expensive, isolating many settlements from markets.
  • Climate and disasters: Monsoon floods, landslides, droughts and earthquakes damage infrastructure and disrupt business activity, raising risk and discouraging investment.
  • Resource base: Remoteness can also be an advantage — areas rich in herbs, tea, coffee, ginger, cardamom, honey and tourism potential offer niche opportunities for rural enterprise.

5. Personal and Psychological Factors

  • Entrepreneurial motivation: The desire for independence, family business background and role models influence the decision to start a venture.
  • Education, skills and experience: Technical and managerial competence determines the success and survival of rural enterprises.
  • Access to networks: Membership in cooperatives, savings groups and community organisations provides information, mutual support and informal credit.

Conclusion

Rural entrepreneurship in Nepal is affected by a combination of economic constraints (capital, market, infrastructure), social and cultural barriers (caste, gender, attitudes), institutional weaknesses (weak policy implementation and support services), geographical challenges (terrain and disasters) and personal attributes of the entrepreneur. Removing these bottlenecks through better rural infrastructure, accessible and affordable credit, skill development, market linkages and strong local government support is essential to promote rural entrepreneurship and achieve balanced regional development.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 10 marks

What is idea generation? Explain the process of idea generating?

Answer

Idea Generation

Idea generation is the systematic process of creating, developing, and communicating new thoughts, concepts, or possibilities that can be converted into a product, service, or business venture. It is the first and most critical stage of the entrepreneurial process, because a business cannot exist without a viable idea behind it. It involves searching for opportunities, identifying unmet needs or problems in the market, and producing a pool of potential solutions from which the entrepreneur later selects the most promising one. Idea generation is not a one-time event but a continuous, creative activity that draws on observation, experience, knowledge, and imagination.

Process of Idea Generation

The process of idea generation moves through a logical sequence of stages, from recognizing a need to screening and refining the resulting ideas. The main steps are as follows:

1. Preparation and knowledge building The entrepreneur first builds a base of knowledge and experience by studying the market, industry trends, technology, government policies, and customer behaviour. This background is essential because creative ideas rarely appear in a vacuum; they grow out of familiarity with a field. The entrepreneur also develops an open, curious mindset that is willing to question existing ways of doing things.

2. Identifying the problem or need The entrepreneur looks for gaps between what customers want and what is currently available. These gaps may arise from changing consumer tastes, new technology, population shifts, environmental concerns, or inefficiencies in existing products and services. A clearly defined problem gives direction to the search for ideas and prevents random, unfocused thinking.

3. Generating a large number of ideas At this stage the entrepreneur produces as many ideas as possible without judging or evaluating them. Techniques commonly used include:

  • Brainstorming – a group session where participants freely suggest ideas, and criticism is postponed until later.
  • Mind mapping – writing a central concept and branching out related ideas visually.
  • Observation and customer feedback – watching how people actually use products and listening to their complaints.
  • Focus groups and surveys – collecting opinions from potential customers.
  • Reverse thinking and analogy – asking how a problem in another industry was solved and adapting that solution.
  • Suggestion boxes and employee involvement – tapping the creativity of workers who deal with customers daily.

The guiding principle here is quantity first, quality later, because a large number of ideas increases the chance of finding a truly viable one.

4. Screening and evaluation The long list of ideas is now filtered. The entrepreneur tests each idea against practical criteria such as market demand, feasibility of production, availability of resources, cost, profitability, legal requirements, and fit with personal skills and goals. Weak or unrealistic ideas are discarded, and the strongest candidates are retained for closer study.

5. Refining and developing the selected idea The surviving ideas are refined into a clearer concept. The entrepreneur may combine features of several ideas, adjust the target market, or modify the product design. At this point the idea begins to take the shape of a concrete business opportunity, often expressed as a preliminary product concept or business model.

6. Testing the idea in the market The refined concept is tested with real potential customers through prototypes, pilot sales, or test marketing. Feedback from this stage reveals whether the idea truly satisfies the identified need and whether customers are willing to pay for it. If the response is weak, the entrepreneur may return to earlier stages and generate new ideas.

7. Final selection and implementation Based on the test results, the entrepreneur selects the final idea and moves into the preparation of a full business plan, arrangement of finance, and actual establishment of the venture. This marks the transition from idea generation to opportunity exploitation.

Conclusion

Idea generation is thus a creative but structured process. It begins with preparation and need identification, expands through creative techniques into a large pool of ideas, and then narrows through screening, refinement, and market testing until a single viable business idea is selected for implementation. A systematic approach to this process greatly improves the entrepreneur's chances of building a successful enterprise.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 10 marks

Briefly explain about various legal requirements for venture creation.

Answer

Legal Requirements for Venture Creation

Before a venture can legally start and operate, it must satisfy a number of legal requirements. These requirements differ slightly by country and by the type and size of the business, but the following are the main ones.

1. Selection of business form and registration The promoter must first decide the legal form of the venture — sole proprietorship, partnership, private limited company, public limited company, or cooperative. Each form has its own registration procedure. In Nepal, a sole proprietorship or partnership firm is registered with the local ward office or the District Administration Office, while a company is registered with the Office of the Company Registrar (OCR) under the Companies Act, 2063. Registration gives the venture a legal identity and the right to carry on business.

2. Name approval and registration certificate The proposed name of the venture must be approved and registered. The name should not duplicate or closely resemble an existing registered name. After approval, the registration certificate is issued, which is the basic legal document proving the existence of the venture.

3. Obtaining a Permanent Account Number (PAN) Every venture must obtain a Permanent Account Number (PAN) from the Inland Revenue Office. PAN is required for filing tax returns, paying income tax and value added tax (VAT), opening a bank account, and conducting formal financial transactions. Ventures with turnover above the prescribed threshold must also register for VAT.

4. Business license and permits Depending on the nature of the business, specific licenses or permits are required. For example, a restaurant needs a food and hygiene license, a pharmacy needs a drug license, a bank needs a license from Nepal Rastra Bank, and an industry needs industrial registration and environmental approval. Without the required license, the venture cannot legally operate.

5. Compliance with labour and employment laws If the venture employs workers, it must comply with the Labour Act and related rules. This includes maintaining employment contracts, paying minimum wages, contributing to the Social Security Fund, ensuring workplace safety, and following rules on working hours, leave, and termination. Child labour is prohibited by law.

6. Environmental and local-level approvals Ventures that may affect the environment must carry out an Initial Environmental Examination (IEE) or Environmental Impact Assessment (EIA) as required, and obtain approval from the concerned agency. Local-level approval and recommendation from the ward or municipality is also generally needed.

7. Intellectual property protection A venture should register its trademark, patent, or design with the Department of Industry to protect its brand name, logo, and innovations from being copied by others. This is not always compulsory, but it is an important legal safeguard.

8. Compliance with consumer protection and contract laws The venture must follow consumer protection laws by supplying safe and quality goods and services, printing correct labels and prices, and avoiding unfair trade practices. It must also honour contracts and follow the legal provisions relating to sale, agency, and business transactions.

9. Other requirements These include obtaining insurance where required by law, maintaining proper accounting records and auditing them, renewing licenses and registrations on time, and complying with sector-specific rules such as those of the local municipality, tax office, and regulatory bodies.

Conclusion In short, legal requirements for venture creation cover registration of the business, tax registration, licensing, labour and environmental compliance, and protection of intellectual property. Fulfilling these requirements gives the venture legal recognition, protects it from penalties, and builds the confidence of customers, investors, and the government.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 10 marks

What are the criteria that are used to evaluate entrepreneurial competency development programmes? Explain.

Answer

Evaluation Criteria for Entrepreneurial Competency Development Programmes

An entrepreneurial competency development programme (EDP) aims to identify, motivate and train potential entrepreneurs and to build the competencies — knowledge, skill and behavioural traits — needed to start and run an enterprise. Since such programmes consume scarce public and institutional resources, their effectiveness must be judged systematically. The following criteria are generally used.

1. Growth in the number of entrepreneurs (enterprise creation rate)

The most direct criterion is how many trainees actually set up an enterprise within a reasonable period after training. It is measured as the ratio of enterprises established to the number of trainees trained. A programme that produces trained but non-starting participants has failed in its basic purpose.

2. Survival and growth of the enterprises created

Mere creation is not enough; the units must survive and grow. Evaluators examine the survival rate after 2–3 years, growth in sales turnover, capital invested, capacity utilisation and profitability. High mortality of new units indicates weak competency building.

3. Employment and income generation

Since EDPs are promoted as a tool for job creation and poverty reduction, the number of jobs generated per enterprise (including self-employment of the promoter) and the increase in the income level of the entrepreneur and workers are important measures.

4. Improvement in entrepreneurial competencies and behaviour

This is the qualitative core of the evaluation. It is assessed through before-and-after tests of traits such as need for achievement, risk-bearing ability, self-confidence, initiative, innovativeness, decision-making, leadership, persistence and problem-solving. Attitudinal change and increased motivation to become self-employed rather than a job-seeker are also measured.

5. Achievement of predetermined objectives

Each programme is launched with specific targets — number to be trained, target groups to be covered, sectors or regions to be developed. Evaluation compares actual performance against these stated objectives (goal-attainment approach).

6. Cost-effectiveness and return on investment

The cost per trainee and cost per enterprise actually established are compared with the benefits generated. A programme is judged efficient when benefits (income, employment, taxes) exceed the total cost of training, follow-up and support.

7. Quality of programme design and delivery

The relevance of course content, competence of trainers, appropriateness of training methods (lecture, case study, business game, industrial visit, project work), duration and sequencing, and adequacy of training materials all determine competency development and hence form evaluation criteria.

8. Trainee satisfaction and reaction

Participants' reaction to the programme — usefulness of content, quality of trainers, facilities and overall satisfaction — is a widely used criterion, since satisfaction influences learning and subsequent entrepreneurial action.

9. Effectiveness of follow-up and support services

Competencies are consolidated only with continued help. Evaluation therefore covers the quality of follow-up visits, counselling, credit linkage, marketing and technical assistance provided after training.

10. Socio-economic and regional impact

Finally, programmes are evaluated by their wider impact: participation of women, backward and disadvantaged groups, rural and backward regions, balanced regional development, promotion of import substitution and export, and contribution to GDP and industrialisation.

Conclusion

Thus, entrepreneurial competency development programmes are evaluated by a combination of quantitative economic criteria (enterprise creation, survival, employment, income, cost-benefit) and qualitative behavioural criteria (competency and attitudinal change, satisfaction, follow-up support and social impact). A balanced use of both types gives a true picture of programme effectiveness.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 15 marks

What is marketing plan? Discuss the steps in preparing marketing plan.

Answer

Marketing Plan

A marketing plan is a written document that outlines the marketing objectives of a business and the strategies, tactics, and actions it will use to achieve them within a specified period (usually one year). It serves as a roadmap that guides the firm in identifying target markets, positioning its products, allocating the marketing mix (product, price, place, promotion), and controlling marketing activities. It answers three basic questions: Where are we now? Where do we want to go? How will we get there?

A marketing plan may be strategic (long-term, 3–5 years) or tactical (short-term, annual). It is prepared for a specific product, brand, or the whole organisation.


Steps in Preparing a Marketing Plan

1. Defining the Business Mission and Objectives

The plan begins by stating the organisation's mission and the marketing objectives to be achieved — e.g., increase market share by 10%, raise sales to Rs 50 lakh, or enter a new district. Objectives should be SMART (Specific, Measurable, Achievable, Realistic, Time-bound).

2. Conducting Situation Analysis (SWOT Analysis)

The marketer examines the internal and external environment:

  • Internal: strengths and weaknesses (finance, production, human resources, brand image).
  • External: opportunities and threats (competitors, customers, technology, government policy, economy).

Tools such as SWOT, PEST, and competitor analysis are used. This step identifies where the firm stands in the market.

3. Setting Marketing Objectives

Based on the situation analysis, specific marketing objectives are set for sales volume, market share, profit, customer satisfaction, and brand awareness. These objectives must be consistent with the overall corporate objectives.

4. Selecting Target Markets (Market Segmentation)

The total market is divided into segments on the basis of geographic, demographic, psychographic, and behavioural variables. The firm then evaluates each segment and selects the most attractive one(s) to serve, depending on its resources and competitiveness.

5. Developing Marketing Strategies (Marketing Mix)

The marketer designs the 4Ps:

  • Product: quality, features, design, packaging, branding, after-sales service.
  • Price: pricing objectives, methods (cost-plus, competitive, value-based), discounts and credit terms.
  • Place: channels of distribution, intermediaries, warehousing, transportation.
  • Promotion: advertising, sales promotion, personal selling, publicity, and public relations.

The strategy must clearly state how the firm will gain a competitive advantage.

6. Budgeting (Marketing Budget)

The costs of each marketing activity are estimated and expressed in monetary terms. The budget shows the funds required for advertising, distribution, sales force, and research, and compares them with the expected sales revenue and profit.

7. Implementation

The plan is put into action by assigning responsibilities, fixing schedules, and mobilising resources. Clear authority and accountability must be fixed for each activity so that the plan is executed as intended.

8. Monitoring, Evaluation and Control

Actual performance is compared with the planned targets. Deviations are identified, causes are analysed, and corrective actions are taken. This makes the plan a continuous and dynamic process rather than a one-time document.


Conclusion

A marketing plan is thus a systematic document that links the firm's mission with its marketing actions. The steps — from defining the mission and analysing the situation, through setting objectives, selecting target markets, designing the marketing mix, budgeting, implementation, to evaluation and control — together form a complete planning cycle. A well-prepared marketing plan reduces uncertainty, coordinates efforts, and improves the chances of achieving marketing success.

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 15 marks

Critically examine the roles of financial institution in the entrepreneurship development in Nepal?

Answer

Roles of Financial Institutions in Entrepreneurship Development in Nepal

Introduction. Financial institutions (FIs) — commercial banks, development banks, finance companies, microfinance institutions (MFIs) and cooperatives — mobilise savings and channel them into productive ventures. In Nepal, where the entrepreneurial base is small, capital-scarce and largely informal, FIs act as the main bridge between idle savings and new enterprise. Their role, however, is double-edged: they have contributed significantly to entrepreneurship, yet structural weaknesses have limited their reach. A critical examination follows.

1. Provision of Start-up and Working Capital

FIs supply the seed and working capital without which an enterprise cannot be born or survive. Commercial banks provide term loans, overdrafts, cash credit and trust receipt loans; MFIs provide small loans to micro-entrepreneurs. Nepal Rastra Bank (NRB) has directed banks to extend a minimum of 20% of total loans to the productive sector and 15% to small and medium enterprises (SMEs), besides priority-sector lending to agriculture, tourism, energy and SMEs. The SME Development Fund and Rural Self-Reliance Fund further soften the cost of credit. This credit flow has financed thousands of poultry farms, hotels, tailoring and trading units.

Critique: In practice, a large share of "SME" lending is absorbed by large, well-connected borrowers, and much of it is diverted to real estate and share collateral rather than to genuine start-ups. The productive-sector directive is often met through accounting reclassification rather than real new enterprise financing.

2. Financial Inclusion and Micro-enterprise Promotion

MFIs, cooperatives and the Deprived Sector Lending programme have extended banking to the unbanked, enabling poor households — especially women — to start micro-enterprises (goat rearing, vegetable farming, petty trade). Group lending substitutes social collateral for physical collateral, and rural branch expansion has raised financial access. This has created self-employment and raised household income in rural Nepal.

Critique: Loan sizes are often too small to achieve economies of scale, interest rates in the informal/MFI segment remain high (often 15–20% or more), and many borrowers remain trapped in repeat borrowing rather than graduating into viable enterprises.

3. Risk Sharing and Risk Mitigation

FIs share entrepreneurial risk through credit guarantees, consortium lending, and insurance-linked products. The Credit Guarantee Fund and Deposit and Credit Guarantee Corporation reduce lender risk on collateral-poor borrowers. Bank assurance and micro-insurance protect ventures against fire, crop failure and death of the entrepreneur. This lowers the risk premium that would otherwise choke new ventures.

Critique: Guarantee coverage is thin, procedures are cumbersome, and collateral requirements (often land) still exclude a large section of potential entrepreneurs — particularly women and the landless.

4. Advisory, Technical and Business Development Services

Banks and MFIs increasingly provide non-financial support: business plan preparation, financial literacy, bookkeeping and skill training, market linkage and mentoring. Some banks run dedicated SME desks and entrepreneurship development programmes. Such services improve managerial capability and reduce the failure rate of new ventures.

Critique: These services are concentrated in urban areas and are often cosmetic, driven by regulatory compliance rather than genuine capacity building. Rural entrepreneurs rarely access them.

5. Promotion of Innovation and Sectoral Diversification

Venture capital, private equity and specialised windows such as the Nepal Infrastructure Bank and Agricultural Development Bank support innovation in agro-processing, tourism, ICT and renewable energy. By financing new sectors, FIs help diversify an economy long dependent on remittances and imports.

Critique: Venture capital is still nascent; high-net-worth investors prefer low-risk, collateral-backed lending. Innovative and knowledge-based start-ups remain under-financed.

6. Employment Generation and Remittance Channelling

By financing enterprises, FIs help create jobs and absorb returning migrant workers, and they channel remittances into productive investment through deposits, loans and micro-entrepreneurship schemes. This is vital for a country where remittances exceed a quarter of GDP.

Critique: A large part of remittance-financed "enterprise" is consumption or unproductive asset purchase; FIs have not effectively converted remittances into industrial capital.

7. Institutional and Regulatory Support

NRB's monetary policy, priority-sector lending, interest-rate subsidies, the SME Credit Guarantee Scheme and the One Village One Product (OVOP) initiative create an enabling environment. The Secured Transactions Act allows movable property as collateral, widening access for the asset-poor.

Critique: Implementation gaps, weak credit information, high non-performing loans in some sectors, and political interference in cooperative and MFI governance undermine these measures.

Critical Assessment

ContributionLimitation
Supplies start-up and working capitalCollateral and documentation barriers exclude the poor
Expands financial inclusion via MFIsHigh interest rates and small ticket sizes
Shares risk through guarantees and insuranceCumbersome procedures, low coverage
Provides advisory and training servicesUrban-centric, often superficial
Finances new and priority sectorsVenture capital still immature
Channels remittances into enterpriseMuch remittance still consumed unproductively

Conclusion

Financial institutions are indispensable to entrepreneurship development in Nepal: they provide capital, share risk, promote inclusion and offer business support. However, their contribution remains quantitatively impressive but qualitatively shallow — concentrated in urban areas, biased toward collateral-rich borrowers, and weak in financing genuine innovation. To make their role transformative, Nepal needs stronger credit information, simpler guarantee and collateral procedures, lower intermediation costs, targeted rural and women-focused products, and effective regulation that curbs diversion of priority-sector credit. Only then will FIs move from being mere lenders to true partners in entrepreneurship development.

Answer checked by Claude Sonnet · Oct 21, 2026

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  • 2079 · Entrepreneurship & Enterprise Development - MGT-220 · 15 marks

What is venture creation? Discuss the steps in creating a new venture.

Answer

Venture Creation

Venture creation is the process of identifying a business opportunity, mobilising resources, and establishing a new business enterprise to exploit that opportunity for profit and growth. It involves converting an innovative idea into a viable, operating business that delivers value to customers and returns to the entrepreneur. It is broader than merely "starting a business" — it covers opportunity recognition, feasibility analysis, resource assembly, and the actual launch and early management of the venture.

Steps in Creating a New Venture

1. Identification and Evaluation of Opportunity The process begins with spotting a market gap or unmet need. The entrepreneur scans the environment (market, technology, regulation, social trends) and evaluates whether the opportunity is attractive — its size, growth potential, profitability, and fit with the entrepreneur's skills and resources. Only opportunities that pass this screening move forward.

2. Development of the Business Concept The raw idea is refined into a clear business concept: what product or service will be offered, to whom (target market), and how it will be delivered. This stage defines the value proposition — the specific benefit that distinguishes the venture from existing competitors.

3. Feasibility Analysis Before committing resources, the entrepreneur tests feasibility on key dimensions:

  • Market feasibility — is there real demand and a reachable customer base?
  • Technical feasibility — can the product be made or service delivered reliably?
  • Financial feasibility — can it generate sufficient returns to justify the investment?
  • Organisational feasibility — does the team have the required capability?

4. Preparation of the Business Plan A formal business plan is written, covering the venture's mission, market analysis, marketing strategy, operations plan, management team, and financial projections (cost, revenue, break-even, and cash-flow estimates). The plan serves both as a road map for the entrepreneur and as a tool to attract investors and lenders.

5. Arrangement of Resources The entrepreneur assembles the required resources — finance (own savings, family, bank loans, venture capital), human resources (partners, employees with needed skills), physical assets (land, machinery, premises), and information or technology. Resource mobilisation is often the most difficult step for a new venture.

6. Establishment of the Enterprise The venture is legally and physically set up: choosing the form of organisation (sole proprietorship, partnership, or company), registration and licensing, arranging premises, installing plant and equipment, and recruiting and training staff. This is where the concept becomes a concrete entity.

7. Launch and Market Entry The business begins operations — production or service delivery starts and the product is introduced to the market. Pricing, promotion, distribution, and initial customer acquisition are carried out as per the marketing plan. The venture now faces real competition and customer response.

8. Managing Growth and Consolidation After launch, the entrepreneur monitors performance, manages cash flow, adapts strategy to market feedback, and works toward break-even and profitability. Successful ventures then plan for expansion — adding products, markets, or capacity — while managing the risks that come with growth.

Conclusion

Venture creation is thus a sequential but iterative process — from opportunity recognition through feasibility, planning, resource assembly, establishment, launch, and growth. Each step reduces uncertainty and builds the foundation for a sustainable enterprise. The entrepreneur's judgement at each stage determines whether the venture survives and prospers.

Answer checked by Claude Haiku · Oct 21, 2026

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Questions from TU 4 Yrs BBS 4th Year Fundamentals of Corporate Finance Question Paper 2081 (4th Year · Fundamentals of Investment · 2082), TU 4 Yrs BBS 4th Year Management of Financial Institutions Question Paper 2081 (4th Year · Management of Financial Institutions · 2082), TU 4 Yrs BBS 4th Year Fundamentals of Taxation Question Paper 2081 (4th Year · Fundamentals of Corporate Finance (New Course) · 2082), TU 4 Yrs BBS 4th Year Fundamentals of Auditing Question Paper 2081 (4th Year · Fundamentals of Corporate Finance · 2082), TU 4 Yrs BBS 4th Year Management of Financial Institutions Question Paper 2082 (4th Year · MGT- 220 (Old Course) · 2082), TU 4 Yrs BBS 4th Year Entrepreneurship and Business Development Question Paper 2082 (4th Year · MGT- 225 (New Course) · 2082), TU 4 Yrs BBS 4th Year Advance Auditing Question Paper 2082 (4th Year · Advance Auditing ACC-255 (New Course) · 2081), TU 4 Yrs BBS 4th Year Advance Cost and Management Accounting Question Paper 2082 (4th Year · Advance Cost and Management Accounting · 2081), TU 4 Yrs BBS 4th Year Fundamentals of Corporate Finance Question Paper 2082 (4th Year · Fundamentals of Investment · 2081), TU 4 Yrs BBS 4th Year Management of Financial Institutions Question Paper 2082 (4th Year · Management of Financial Institutions · 2081), TU 4 Yrs BBS 4th Year Fundamentals of Taxation Question Paper 2082 (4th Year · Fundamentals of Selling (MKT-250) · 2081), TU 4 Yrs BBS 4th Year Customer Relationship Management Question Paper 2082 (4th Year · Customer Relationship Management (MKT-251) · 2081), TU 4 Yrs BBS 4th Year Commercial Bank Management Question Paper 2082 (4th Year · Commercial Bank Management FIN-251 (New Course) · 2081), TU 4 Yrs BBS 4th Year Fundamentals of Corporate Finance Question Paper 2081 (4th Year · Fundamentals of Corporate Finance · 2080), TU 4 Yrs BBS 4th Year FIN 253 Question Paper 2081 (4th Year · FIN-253 · 2080), TU 4 Yrs BBS 4th Year Management Question Paper 2081 (4th Year · Management of Financial Institutions · 2080), TU 4 Yrs BBS 4th Year Entrepreneurship and Business Development Question Paper 2082 (4th Year · Entrepreneurship & Enterprise Development - MGT-220 · 2079), TU 4 Yrs BBS 4th Year Foundations of Management Question Paper 2082 (4th Year · Foundations of Financial Institutions and Market - FIN 252 · 2079), TU 4 Yrs BBS 4th Year Fundamentals of Corporate Finance Question Paper 2082 (4th Year · Fundamentals of Corporate Finance · 2079) and TU 4 Yrs BBS 4th Year Fundamentals of Auditing Question Paper 2082 (4th Year · Fundamentals of Investment · 2079). Answers are written for this site; check them against your class notes.