Chapter 5
Marketing Management
Lok Sewa Aayog (Public Service Commission) past exam questions
Past questions and answers
1 question set from this chapter. Most repeated first.
- 2080 · 2nd · 5 marks
What are the differences between sales and marketing?
Answer
Differences between Sales and Marketing
Sales and marketing are related but distinct business functions. The key differences are:
| Basis | Sales | Marketing |
|---|---|---|
| Meaning | Sales is the activity of selling goods or services to customers, involving direct interaction and closing of the transaction. | Marketing is the broader process of identifying customer needs and creating, communicating, and delivering value to satisfy them. |
| Scope | Narrow — it is one part (a subset) of marketing. | Wide — it includes sales along with research, product planning, pricing, promotion, and distribution. |
| Objective | To maximise sales volume and revenue in the short run. | To build demand, customer satisfaction, and brand value for the long run. |
| Focus | Focuses on the product and the seller's need to convert it into cash. | Focuses on the customer and his needs and wants. |
| Time horizon | Short-term orientation. | Long-term orientation. |
| Starting point | Begins after the product is produced. | Begins before production, with market research and need identification. |
| Process | One-way: seller approaches buyer to persuade and close the deal. | Two-way: continuous interaction with the market to gather feedback and adapt. |
| Approach | Push approach — pushing the product to customers. | Pull approach — creating demand so customers come to the product. |
| Responsibility | Handled mainly by the sales department/sales force. | Handled across the organisation, led by the marketing department. |
In short: Marketing is the whole, sales is a part. Marketing creates demand; sales converts that demand into actual purchase.
Answer checked by Claude Haiku · Oct 21, 2026
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Questions from RBCL Lok Sewa Executive Manager 7th Level Exam Question (Executive Manager "Nayab Byabasthapak" 7th Level · 2nd · 2080) and Rastriya Beema Company Executive Level Exam Question (Executive Manager (Level 7) · 3rd Paper · 2080). Answers are written for this site; check them against your class notes.